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About DAELA Co.

DAELA Co offers DAELA Cosmetic Tattoo boutique franchise ownership opportunities.

DAELA, locally owned and operated studios offer world class artistry and outstanding customer service; setting the bar for cosmetic tattoo around the world.

Our History

It’s a natural progression for those outstanding in their field to grow and blossom. In 2015, Erica Johnson became one of the first master microbladers in the US. By 2017 she had outgrown her small, independent business, trained around the world and decided to expand. 

This expansion required funding, staff, more master artists and well, let’s face it, an entire team of support. So, Erica joined forces with her entrepreneurial parents, Kim & Joe Orr and together they brought in a new partner and the icing-on-the-cake: Lina Anderson. DAELA Cosmetic Tattoo was born. We have since added DAELA Academy and DAELA franchise opportunities!

Group 6 Play Video about Daela Staff
Our Leadership

Get to Know Us

DAELA Cosmetic Tattoo offers a strong support team with an unusual commitment, dedicated to the success of our franchisees, their staff and their studios.

Erica Johnson

Erica Johnson

Founder | Co-CEO | Master Artist | Master Trainer

Prior to cosmetic tattoo, Erica spent five years as a sought-after make-up artist in Portland, Oregon.

After spending years working and training with some of the biggest names in the beauty industry, she become an esthetician and fell in love with Microblading before anyone really knew what it was.

Erica has been involved in microblading since it first made its way into the United States.  Erica traveled to New York in 2015 to be trained by a sought-after trainer and it was there that it became clear that she possessed a natural talent. Erica then chose to travel the world committed to perfecting her art. Coupled with talent and an addiction to perfection, Erica remains amongst the best microbladers in the world. Even beauty industry professionals see photos and say to her, “That has to be photoshopped!”  

As founder of DAELA Cosmetic Tattoo, Erica finds joy in having surrounded herself with truly talented team members/artists. Erica’s insatiable desire to be on the cutting edge of semi-permanent cosmetic tattoo has brought Velvet Lip Tattooing, Ombre Brows, Eyeliner and ancillary complimentary services to the studio. Erica has also become in her own right a world-wide sought-after trainer who has helped many emerging artists begin their career in Microblading.

As a franchisee, what will you go to Erica for?

  • Microblading Training
  • Studio Quality of Work Control
  • Training on How to Support Your Studio Artists
Lina Anderson

Lina Anderson

Co-CEO | Master Artist | Master Trainer

Starting as a Business and Marketing major at WSU, Lina utilized her education to work in the public sector as a Community Relations Specialist. She managed community funding and worked as a project manager in building parks and trails for the Columbia Gorge Tourism Alliance, as well as for municipalities including Port, City of Camas, and Washougal. She additionally has been involved in several non-profit organizations including the local Community Chest, Janis Youth Program, and leading the Susan G. Komen Oregon and Washington Ambassador Board as their Chair. 

Making a major career shift, Lina was key a hire by DAELA in 2018. Lina co-managed the studio and assisted Erica, Joe, and Kim in the opening of their first location. She saw the size of the opportunity as a specialized master artist and learned Velvet Lip Blush from a master trainer in London. While co-managing the studio & mastering her art, Lina also became a partner and co-owner. Her unusual drive, business acumen and magnetic personality have been invaluable in making the studio what it is today.  

Lina is known internationally for her addiction to perfection as well as her mastery in Velvet Lip Blush Tattoo. Color, symmetry, and youthfulness while keeping that natural appearance is why clients from all over the world seek out Lina. She offers perfection in this art.  Lina was one of the first to introduce specific technique to the states that has helped define the standards for the industry. She has created her own unique technique and has trained many of the great lip artists from around the globe.

Lina is also celebrated in her craft of Areola Restoration and 3d nipple tattooing. She has expertise helping her clients to feel whole again after mastectomies, surgical modifications, sexual transitions, and other scarring or fading. Lina is known in the paramedical industry for her scar work and is a sought-after Master Trainer of her Areola and 3D techniques. Lina has been mentioned in several published articles and has been featured in an Emmy award winning news story and is a recipient of the VBJ 2022 Accomplished Under 40 Award.

As a franchisee, what will you go to Lina for?

  • Velvet Lip Training
  • Scar Camouflage Training
  • Studio Quality of Work Control
  • Training on How to Support Your Studio Artists
Joe and Kim Orr

Kim Orr


Kim’s early career included 17 years in corporate retail management & marketing, personally heading the expansion of two companies.

Kim’s expertise in customer service, CRM & POS development, team building, marketing, design and visual merchandising all benefit the expansion of DAELA Cosmetic Tattoo.

Kim is dedicated to supporting the growth of DAELA Cosmetic Tattoo franchisees.

As a franchisee, what will you go to Kim for?

  • Franchise Presentation
  • Franchise Legal Paperwork
  • Studio Location & Design
  • Business Set-Up
  • Accounting Training & Support
Joe and Kim Orr

Joe Orr

Chief Marketing Officer

Joe is a serial entrepreneur.  35 years in executive management has given him experience in team building, marketing, start-ups, sales & finance.

Joe was an industry speaker & trainer and also developed an award-winning technology platform. With a career emphasis on branding start-ups, Joe brings a wealth of business experience to our team.

As a franchisee, what will you go to Joe for?

  • Location & lease negotiations
  • Marketing support
  • General Business questions

Join Our Team

Rare Opportunity – Las Vegas
Investor seeking Master artist/owner partner. Earn ownership over 24 months, no investment required.