Interested in Mastering your PMU Business? The PMU industry has seen a surge in popularity in recent years with many new artists entering the field. This has created more choices for individuals seeking a convenient means of enhancing their natural beauty. But it has also created a competitive playing field for PMU artists. Offering excellent customer service is one way to really set yourself apart.
What is important about bedside manner? You are here, reading this blog, because you want to rise to the top. The first step in creating a successful business is to be exceptional at the craft itself. Once you have mastered your skillset, you then need to master business itself. While creating a successful business involves multiple factors, exceptional customer service is arguably one of the most important. In the PMU world, customer service is akin to bedside manner, so let’s talk specifically about bedside manner.
Put yourself in their shoes. The prospect of undergoing a cosmetic tattoo procedure can be intimidating. Customers are placing their trust in your hands, making exceptional bedside manner absolutely essential. A warm and professional approach can make all the difference in ensuring a positive and successful experience for your clients.
PMU Business: 7 Steps to Mastering Customer Service
Mastering Customer Service in 7 Easy Steps.
1. Establish Trust and Rapport from First Contact
Your journey with your clients in your PMU business has several key milestones, each of which presents an opportunity to establish trust and build rapport:
Initial Outreach: The first interaction, whether it’s via phone, email, or text, is your primary chance to create a positive impression. Approach every conversation with a friendly and open demeanor, and actively listen to your client’s concerns and expectations. Treat all inquiries with kindness and respect, cultivating a safe and non-judgmental environment.
Expert Tip: Improve your customer service skills to ensure that kindness and graciousness come naturally to you. If customer service is a challenge, consider reading some books or listening to some podcasts, or finding articles online. This is a skillset you definitely want to master!
Appointment Management: Life happens, and clients may forget or need to reschedule appointments. Be skilled at managing this process. Send appointment reminders and be gracious and understanding when rescheduling is necessary.
Expert Tip: Remember that graciousness begets graciousness. You may be the one requesting a reschedule! If you have extended understanding and flexibility, then they will likely extend it to you.
The First In-Person Greeting: A warm and welcoming greeting sets the tone for the client’s experience. Guide them through the initial paperwork, offer refreshments, and make sure they are comfortable before proceeding to the treatment room. Your space should be impeccably clean and organized.
Expert Tip: Ensure that your workspace is well-prepared, your tray is ready, and you are ready to begin the procedure promptly. Being well-prepared helps ease your clients’ nerves.
Settling in the Chair: Clients may experience a range of emotions before and during the procedure. Your initial consultation with them could make or break their experience. Take time to chat with them, answer questions, tell them exactly what to expect for the full appointment, and put them at ease before commencing the treatment.
2. Educate and Inform
As a cosmetic tattoo artist with a PMU business, you are the expert in your field. It’s crucial to educate your clients about the procedure, its benefits, and any potential risks involved. Walk them through the process step by step, explaining the tools and techniques you’ll use. Ensure they have a clear understanding of the expected results and the aftercare required. This not only alleviates their concerns but also empowers them to make informed decisions.
Expert Tip: Explain your actions during the procedure to keep your clients informed, as they can’t see what you’re doing.
3. Personalized Consultation
Recognize that each client is unique, with varying aesthetic goals and concerns. Provide a personalized consultation for every client, taking into account their facial features, skin type, and any existing tattoos. Discuss color choices, shape, and size while considering their preferences. Tailoring your approach ensures your clients are satisfied and confident in the end result.
4. Pain Management
Cosmetic tattoo procedures can be uncomfortable. Professionally manage pain by explaining the available options, such as topical numbing creams. Assure clients that their comfort is a top priority.
5. Follow-Up Care
Exceptional bedside manner extends beyond the procedure. Provide clear and detailed aftercare instructions verbally and in print. Ensure clients understand how to care for their new cosmetic tattoo, manage post-procedure discomfort, and know what to expect in the weeks following. Offer support and schedule follow-up appointments to monitor the healing process and address any concerns promptly.
6. Make the Touchup Appointment Before They Leave
Setting a touchup appointment before the client leaves is essential. It ensures the success of the procedure, timeliness of the touchup, and client satisfaction. Your success with your PMU business depends the positive impact a touchup can have on your client relationships and reputation. A healed result with out a touchup can lead to less than favorable reviews online, something no PMU business can afford.
7. PMU Business: Room for Improvement
Strive for continuous improvement in your bedside manner. Seek feedback from clients to identify areas of improvement. This commitment to excellence for your PMU business not only enhances your reputation but also fosters long-lasting relationships with satisfied clients.
In the world of cosmetic tattooing, providing exceptional bedside manner is as crucial as technical expertise. By establishing trust, educating clients, offering personalized consultations, managing pain, providing emotional support, ensuring proper follow-up care, and being open to continuous improvement, you can create a positive and rewarding experience for your clients. Remember, it’s not just about creating beautiful results; it’s about making your clients feel valued and cared for throughout their cosmetic tattoo journey.
DAELA Academy offers courses on Microblading, Eyeliner, Lip Blush, Scar Camouflage, Ombre Brows, and Areola Restoration Tattoo. All courses offered include an online course and teach not just the art of cosmetic tattoo, but also cover important topics such as business, marketing and customer service.